Content Design NZ



Welcome to our online training platform.


Content Design 101 is a course for beginners. It will give you foundational content design skills that you can use in your job, or to help kickstart your content design career.


You can learn how to create user-focused web content that's accessible, easy to find and understand.


You can learn more about Content Design 101 and also our consultancy services, over on our main website.

Content Design NZ

"This seminar was well organised and comprehensive, and allowed time for valuable personal attention… Highly recommended for content advisors of all levels."


- Geoff Vause, Immigration New Zealand.


Card sorting in Content Design 101

Module 1: What is content design?


Module 2: Research and learning about our users


Module 3: Creating accessible and data-driven content

Module 4: Importance of plain English and structure


Module 5: Reviewing and testing content


Your teacher and facilitator


Sara Greig is the founder and director of Content Design NZ. She has more than 10 years’ experience as a writer, firstly as a journalist before moving into the digital space and specialising as a content designer.

Sara’s passionate about web accessibility and using data to improve content. She has a professional certificate in web accessibility from the University of South Australia.

Sara has been:

  • a senior web content advisor at the Ministry of Health working on COVID-19 vaccine web content
  • the lead content designer at Oranga Tamariki, The Ministry for Children
  • a content designer and product owner for Govt.nz, an award winning Plain English website
  • a content designer for digital.govt.nz
  • a NZ web standards advisor.

When needed we also employ the expertise of other content designers and leaders in related areas.